Pre-Conference Workshop Day: 15th February 2011

09.00 - 12:00 Workshop A: Solutions Spotlight - Real Solutions for Counterfeiting

Whether securing the physical supply chain, monitoring your brand or providing a way to authenticate the product there are many ways to use innovative technology to fight counterfeiters, however staying ahead of the counterfeiters can sometimes be difficult. This session aims to highlight some of the key ways to stay ahead of counterfeiting and win the war.

Please check back regularly or call +44 (0) 207 368 9300 for information on this session.

12.30 - 14:30 Workshop B: Working Effectively with Authorities in Enforcement

Working effectively with customs and law enforcement agencies can make the difference between immediate and delayed action as well as a rapid take-down of infringers. This joint interactive session between two customs organisations aims to demonstrate how to build a complete case to present to authorities, how to motivate them to cooperate and how to quickly and efficiently identify and stop IP rights infringement.

15.00 - 17:30 Workshop C: Authentication: Combining Digital and Physical Techniques

to Improve Product Security and Prevent Counterfeiting In this interactive workshop Mark Davison will address the key issues with regards to practicalities of using physical and digital authentication with the ultimate end goal of improving product security to prevent counterfeiting, this is your chance to join like minded individual and discuss the following keys topics:

This session will address:

• Why serialisation is not a ‘magic bullet’
• Using authentication in a cost-effective and targeted way
• Involving the consumer in a meaningful dialogue
• Cultural and perception issues in authentication

Mark Davison
Managing Partner
Pharma Pieces