Winning the War Against Counterfeiters

The counterfeiting of pharmaceuticals is a problem that continues to grow. Recent figures from the EU Commission show that in 2009 alone almost 12 million pharmaceutical articles were seized by customs agencies at the external EU border; 10% of all seizures. At the end of this year, the Commission will announce changes to EU anti-counterfeiting legislation and the Delegated Act; how will your company integrate these changes into your anti-counterfeiting strategy?

With counterfeiters becoming smarter and more sophisticated than ever before, staying ahead of them can be challenging. On February 16-17th 2011 IQPC’s 2nd Annual Pharmaceutical Anti-Counterfeiting event will enable you to keep abreast of the latest counterfeit-busting strategies, techniques and technology, with new case studies from world-leading pharmaceutical companies and presentations on the latest in innovative anti-counterfeiting technology.

• Communicate with the right customs individuals to effectively seize counterfeit goods and maintain patient safety
• Protect your product and brand revenue through implementing the latest technologies appropriate to your company strategy
• Integrate the upcoming EU Commission anti-counterfeiting legislation changes into your anti-counterfeiting strategy
• Understand the potential impact of the EFPIA serialisation in securing your supply chain

Giving you an exceptional opportunity to network and benchmark your internal processes, as well as understand the thought process, developments and timelines that other organisations decisions may have on your internal business.